Personalisation was the US Association of National Advertisers’ 2019 marketing word of the year, but the idea’s popularity has been largely the result of martech companies successfully promoting their ...

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Customer profiling is crucial for brands to determine ideal product flavours and marketing strategies in diverse Indian markets, but it can lead to stereotyping and oversimplification. Marketers face ...

Customers today expect seamless, personalised experiences across every aspect of their lives, from entertainment to retail, ...

What does effective personalisation look like? The best example is your Amazon homepage. Amazon uses algorithms to personalise your homepage, by tailoring product recommendations based on search and ...

Tanya Kant received funding from the Arts and Humanities Research Council as part of her Doctoral studies (2012-2015). Wherever you go online, someone is trying to personalise your web experience.

This feature builds on earlier controls rolled out in November, which allowed users to choose a base style for ChatGPT’s ...

We are at a tipping point in the debate about how far public service media organisations should embrace personalisation. In an already fiercely competitive global media landscape, public service media ...