An important component of marketing strategy is to "position" a product in perceptual space. But to realize a perceptual position we must model the link from physical characteristics to perceptual ...

Marketers have a better chance to achieve a strong position in the marketplace when they have a strategy and then build a brand around it. The objective is to establish a single thing to be known as ...

Visual position discrimination improves with practice; however, the mechanism(s) underlying this improvement are not yet known. We used positional noise to explore the underlying neural mechanisms and ...

When was the last time you did an assessment of how your competitors are positioned relative to your product or company? If you haven't done a competitor positioning assessment recently, you're not ...