Keyword selection is as integral a part of pay per click advertising as selecting copy and headline variations. However, it’s often viewed as somewhat of an afterthought as some spend hours crafting ...

This article assumes that the reader already has a grasp of the basic fundamentals of PPC, including registering an Adwords account. Having said that, if you are just starting to out with PPC ...

It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to ...

The benefits and downfalls of match type segmentation have been widely debated, and columnist Amanda West-Bookwalter weighs in. The post Should You Segment Your PPC Campaigns By Match Type? appeared ...

Make broad match work for you by minimizing its risk while maximizing reach with audiences. Here's how you can do it right. Some of my favorite things to read on social media are the posts asking ...

Many PPC advertisers are willing to spend tens of thousands of dollars a month on clicks. Equally important are new landing page designs, strategies, and copy. Here’s why you should match your click ...

Apple expands App Store search ads for 2026 while Google confirms exact match keywords cannot serve in AI Overviews.

Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC ...

Broad match is becoming the default because Google wants Search to run on systems, not keyword spreadsheets. That does not ...