If history informs the future, marketers will likely tap into nostalgia again. That was the case after 9/11, and during the financial crisis of 2008-2009. Nostalgia has always been a powerful force in ...

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. Do you ever find yourself scrolling through old photos or ...

I often find myself nostalgic for days gone by—especially my young adulthood. Thinking about days when I could go backpacking with a friend on a moment’s notice or dance the night away at my wedding, ...

Nostalgia has taken over our culture. The top-grossing movies of 2023 were "Barbie" and "The Super Mario Bros. Movie." "Hogwarts Legacy" and "The Legend of Zelda: Tears of the Kingdom" were two of the ...

Nostalgia generally centers on the self or close friends and relatives. Although usually focused on positive past events, nostalgia can also include unpleasant memories like disappointment and loss.