Serena Williams, Nike and Tennis
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Nike may have just lost one of its all-time top men’s tennis players to retirement, but it looks like the brand has big plans for the sport in the new year. In addition to a full-fledged retro push of Andre Agassi’s 1990s signature line, a new ...
Some of the most iconic players in tennis, including Roger Federer, Serena Williams, Maria Sharapova, and Rafael Nadal, among others, were sponsored by Nike. The brand was among the first to make the sport glamorous with its unique designs. Many players ...
Nike signed Emma Raducanu in 2018, three years before her breakthrough at the U.S. Open. Robert Prange / Getty Images Emma Raducanu has left Nike and will be sponsored by Uniqlo, effective immediately. Raducanu, who won the U.S. Open in 2021, signed with ...
Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. The word vapor is ubiquitous within Nike. Vapor products live in apparel. They live in footwear, from soccer cleats to ...
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. Look closely at Naomi Osaka's new Nike ...
WTA World No. 1 Aryna Sabalenka has yet to take the court at the 2026 French Open. However, her Roland Garros Nike tennis kit has already been spotted on Russian Oksana Selekhmeteva. Earlier this month,
Nike and Adidas are two of the most popular sporting goods and clothing brands. When it comes to shoes, some say there’s no better shoemaker than Nike, but Adidas gives it a run for its money. Children go through shoes quicker than adults do since they ...
The June 30 release of the all-new Nike Zoom GP Turbo takes what was learned in the popular Zoom Zero model and improves it. Whereas the Zoom Zero offered Nike’s Zoom Air cushioning in a three-quarters length, the GP Turbo borrows from the Kevin Durant ...
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Serena Williams’s daughters Olympia, 8, and Adira, 2, share sweet moment at her first match in 4 years
Serena Williams's family cheered her on as the tennis GOAT played her first professional match in nearly four years on June 9. Williams's husband Alexis Ohanian and daughters Olympia, 8, and Adira, 2,