Add Yahoo as a preferred source to see more of our stories on Google. The late Bob Uecker was so much to so many people. There's also his legendary run as a spokesman for Miller Lite, with Uecker ...

Miller Lite is changing its approach to women. First, by acknowledging that women were among the first beer brewers in history — a fact many companies ignored. And second, by making amends for using ...

Italians are telling the Godfather of beers to fuhgeddabout ads poking fun at the mafia -- or else. In one ad, a character from "The Sopranos" enters a liquor store and asks the owner if he needs ...

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AND AT. I WAS VERY LUCKY AND FORTUNATE. I GUESS, YOU KNOW, BEING IN THE RIGHT PLACE AT THE RIGHT TIME, HAVING A GREAT PLAYER. AND THERE WAS A LOT OF GUYS THAT WERE REALLY SUPER PLAYERS THAT ARE OUT OF ...

The free-spirited light beer brand became Gallo's first beer investment. Bob Uecker, who parlayed an undistinguished baseball career into an unforgettable run as broadcaster, actor and commercial ...

(Crain’s) — MillerCoors LLC is rolling out humorous advertisements and a new bottle design in its push to revive struggling sales of Miller Lite. A bottle designed with what the beverage maker calls a ...

As high-profile as his appearances were in places like calling Brewers games, on The Tonight Show With Johnny Carson, the movie "Major League" and TV show Mr. Belvedere, few things became omnipresent ...

CHICAGO — Miller Lite is invading Bud Light's "Dilly Dilly" medieval kingdom with two attack ads set to air during March Madness broadcasts. The latest salvo in the escalating Corn Syrup War is a mock ...

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.