More and more loyalty programs are competing for attention, and not just from travel companies. A new survey from iSeatz offers insights into the travel and lifestyle rewards offered by ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

When it comes to electronics, customers seeking the latest gadgets are constantly on the lookout for ways to simplify their shopping experience. Best Buy, a global leader in electronics retail, has ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Hotels is rolling out a new kind of loyalty program — one that trades points and status tiers for personalization, sustainability, and experiences designed to make a broader impact. Here’s what we ...

Target on Tuesday became the latest retailer to expand its loyalty program with a paid membership tier. The move gives the Minneapolis-based retailer a loyalty offering similar to Amazon Prime and ...

For example, he points out that at one time, Petco offered both a loyalty program and a membership plan under different names. The retailer decided to join them together by effectively turning the ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

Target, looking for ways to add sales, is launching a new paid membership program that will offer things like free same-day delivery and more. The company announced Tuesday that it is relaunching the ...

Flexcar members have driven more than 200 million miles in its vehicles. And now the month-to-month flexible car lease company wants to reward them. Flexcar has introduced Flexcar Rewards, a loyalty ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.