Discover how horizontal integration can grow your business through mergers, acquisitions, and expansions to increase market share and competitive advantage within the same industry.

Discover how Apple Inc. and Carnegie Steel Co. leveraged backward integration to control supply chains and enhance efficiency ...

The competitiveness capacity of a business enterprise in the smartphone industry is determined by the scope of its influence in the value chain. An industry value chain is the cumulative series of ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Do your customers ever receive conflicting signals? For example, do messages from your website, email and direct mail ever create the impression that the left-hand does not know what the right hand is ...