TOKYO -- There's been an increase in men in Japan incorporating cosmetics into their daily grooming routines, focusing on ...

(Bloomberg Businessweek) -- In his wide-leg gray pants, black cashmere top and leather jacket, French TikTok star Bách Buquen looks very much like someone who’s just spent three weeks jet-setting from ...

Men using makeup is not a common practice anywhere in the world. More so in a conservative country like Nigeria, where some Pentecostal churches often oppose makeup even for women. Beauty standards ...

A youthful male model rubs moisturizer between his palms. He then applies it to his face, pats on some tinted moisturiser, dots concealer under his eyes and buffs on powder to set. As simple as that, ...

Grooms at the altar this wedding season will be sporting a more polished look. Men are increasingly investing in makeup, nails and skincare for their big day, according to research from Pinterest.

The skin care and cosmetics markets have long been dominated by women, but men are increasingly joining in, too. Slowly but surely, the beauty industry seems to be moving in a much more inclusive ...

Men’s grooming has become increasingly popular, as they want to look just as good as women before they step out of the house. Although many people believe that makeup is exclusively for women, men too ...

Men’s grooming is booming. According to data gathered by market insight company Statista this year, the global male grooming market is expected to be worth $115 billion by 2028, up from nearly $80 ...

What is the ‘Me Explaining Makeup To Men’ TikTok trend about? The Me Explaining Makeup To Men trend involves comparing photos of various beauty products the poster considers to be in the same quality ...

Much research has been devoted to understanding the effect of makeup on perceptions. Several studies using carefully controlled before and after photographs have found that women’s faces with makeup ...