Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...

'Just do it', Nike has always told us. Now in a bold twist on the iconic tagline it's inviting us to question why. Its new adverts flip the traditional affirmation into a question: 'Why do it'? and ...

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Nike is reintroducing its iconic rallying cry “Just Do It” to a new generation through the launch of its latest campaign, Why Do It? Designed to connect with young athletes, the initiative reframes ...

For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...

It has brought back its “Just Do It” but is tweaking it into “Why Do It?”, the company announced this week. “Designed to connect with young athletes where they are, the campaign reframes greatness as ...