You might see the phrase “interactive content marketing” and think that it’s something contemporary. But interactive content marketing, as I define it, is a groundbreaking new spin on content ...

The face of the advertising industry has changed dramatically over the last few years, as the Internet has become increasingly dominant and has shouldered its way into the mainstream. Although ...

It's been a staple of the fast food industry for years. Say a customer were to walk into a McDonald’s and order a Big Mac; the cashier would instinctively ask, “Would you like fries with that?” That ...

Marketing is essential to success in business. You may have an excellent product or quality service, but if you don't get the word out, then your business will not get the attention -- or customers -- ...

Interactive media’s share of worldwide advertising expenditures—internet, mobile and gaming—is expected to hit 15% next year, almost double the amount recorded only four years ago, and will remain the ...

As consumers we do not always realize that our addiction to multiple devices is quickly altering long-established approaches to advertising, media planning and success measurement. As marketers, ...

What is interactive content marketing, and what role will it play in your organization's 2019 marketing programs? We asked experts what to expect. Interactive content goes beyond the written word or ...

The practice of interactive marketing, which is marketing through open dialogue with customers, has boomed in the Internet age because it is easier than ever to open a line of communication between ...

The Interactive Advertising Bureau, or IAB, today unveils its second-annual list of the 250 most innovative direct-to-consumer, or DTC, brands in the marketplace. The trade organization launched its ...

Global streaming media company Plex has partnered with interactive ad tech solutions platform ACTV8me, to offer its advertisers the ability to transform any brand advertisement into a performance ...

New forms of marketing seem to rise to the top of the priority list every few months. And although trends like influencer and experiential marketing are important and effective, being able to read and ...

Chris Gale is Co-Founder of Verasity, a disruptive Blockchain Video Sharing Platform designed to pivot the online video ecosystem by enabling a direct and transparent commercial relationship between ...