HondaVideo/YouTube What kind of ad do you want to watch? Honda's cool new "Other Side" film puts you in the driver's seat. We've seen the choose-your-own-ad deal before, but you usually have to watch ...

Honda is launching a multi-million-dollar ad campaign asking owners of vehicles affected by Takata’s faulty airbag inflators to report in for repairs. The company is launching a multi-million-dollar ...

We spoke to Ed Beadle, VP of Digital Services & Marketing at American Honda Motor Co., for a look under the hood of its new Olympics campaign, influencer marketing efforts and overall sports strategy.

In the world of advertising, it’s the equivalent of the Chicago Cubs winning the pennant or a Republican carrying Massachusetts in a presidential election. American Honda Motor Company has decided to ...

When I started karting as a kid, my dad often told me that the “school of racing” would teach me many valuable principles—even if I never found great success as a racing driver. He’d endured a lengthy ...

Honda Motor Co., coming off its worst year in the U.S., has produced two offbeat Super Bowl ads with stars Matthew Broderick and Jerry Seinfeld to revive interest in its brands. Honda will air the two ...

Honda has launched a new ad campaign that acknowledges the past, while also looking into the future. Called “Keep Dreaming,” the commercial was created to take viewers on a “cinematic journey of the ...

For years, residents in eastern North Carolina and the Sandhills have heard radio and TV commercials beckoning, “ "Y’all, too, Fort Bragg!” before urging people to “get to Lumberton Honda.” The ...

Honda is touting its restyled 2016 Honda Accord with a new 60-spot called “Dreams.” The 60-second ad shows a young boy immersed in his excitement about all things automotive. The fantastical ad, via ...

In an extreme example of how event marketing is blending with TV advertising, Honda recently ran an ad that consisted of live footage of 19 skydivers in action. The jumpers created formations spelling ...

On his way to becoming a three-time Formula One World Drivers' Champion and one of the most legendary drivers in the history of the sport, Ayrton Senna was the king of the race track in 1991, winning ...