The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.
The use of headings for ranking better on search engines has a long history. It’s one of the earliest known Google ranking factors. Because search engines algorithms evolve, it’s important to ...
HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO. In case you missed the latest podcast episode of Search Off the Record, Google’s ...
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