In less than a month, Google Analytics 4 will be a year old. Have you adopted it yet? At the very least, please tell me you have it running on your site… Please? Here’s the thing — as we’ve talked ...

The July 2023 sunsetting of Universal Analytics may feel inconvenient, and it will take some time and effort to transition to Google Analytics 4. Google Analytics has been the staple analytics package ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

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The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

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The complexity of the modern Web user's experience has made it critical for marketers to track users across mobile and desktop environments—together. Since 2013, when Google released the third version ...

Universal Analytics has sunset for most users, and most have transitioned to Google Analytics 4. In this post, I’ll address recent GA4 updates, post-transition tips, and options for retaining ...

Learn how to set up and use Google Analytics 4 within your Google Sites. When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors behave when ...

The ability to associate GA4 and GSC properties gives SEOs more time to assess GA4’s capabilities ahead of the eventual deprecation of Universal Analytics. Google Analytics 4 (GA4) and Google Search ...

As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...

2022 is the year to switch to Google Analytics 4 from Universal Analytics, the current version for most users. This is my third post addressing GA4. The first was an introduction to the platform. The ...