Mid-flight budget changes trigger step changes, new limits, and revised forecasts. Here’s how to model the impact and avoid ...
Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube ...
The Search terms report within Google Ads has this quick dropdown filter that lets you filter by search terms, search terms ...
During 2025, Google began rolling out two of its most ambitious search engine initiatives: AI Overviews and AI Mode ...
Portside Marketing has announced the expansion of its service offerings to include Google Ads Management, formally integrating paid search advertising into its existing search engine optimization ...
You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!
Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.
Google has added click-to-call functionality to Vehicle Ads, giving high-intent car shoppers a faster path from search to ...
Alphabet (NASDAQ:GOOG)(NASDAQ:GOOGL) remains the dominant force in search and digital advertising, holding approximately 90% ...
Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3). The “Quick Getaway” depicted here is a play on both escaping the scene (specifically, flying ...