NASHVILLE, Tenn. — Bridgestone Americas Inc. is crafting plans to "revitalize" the Firestone brand in the Americas in part to take advantage of market forces that are driving consumers toward ...

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NASHVILLE, Tenn.—Tire development is consistently evolving, producing more innovative designs across the board. Whether it's racing or the street, tires need to perform for their drivers. Few ...

There are more than 2,200 brick-and-mortar Firestone Auto Care locations across the country, but the tire giant has been quietly rolling out a program that frees you from having to go into one of ...

Mustang enthusiasts no doubt are fanatical about the correct appearance of their classic Mustangs. From the proper trim and emblems, to the correct placement of everything under the hood, it certainly ...

The Firestone Tire brand is an enduring symbol of the Indianapolis 500 that continues to see a sizable investment by Bridgestone Americas, which merged with the consumer and performance tire maker in ...

What if you declared war and your top general immediately defected to the enemy? That's the dilemma Goodyear faced when it challenged Firestone, the racer's tire of choice ever since winning the Indy ...

INDIANAPOLIS—In 2015, Nabisco introduced Oreo Thins, 40-calorie cookies that are about 66 percent thinner than a regular Oreo. One Oreo Thin is roughly the size of the tread depth of the Firestone ...

Let's face it: We're spoiled. Back when our muscle cars were new cars roaming the byways of America, we were he-men who figured that things like manual steering, manual brakes, and, yes, bias-ply ...

Nashville, TN - One-hundred and twenty-five years is a long time. Think of what the world was like in 1900 compared to today? Hard to imagine a company could adapt and survive during that time period, ...

Reporter: The National Highway Traffic Safety Administration yesterday raised to 203 the number of vehicle crash deaths linked to Firestone tires. Many of them occurred in rollovers of Ford Explorers.