Whether you’ve pretty much finalized your 2024 marketing budget, or you’re still scrambling to nail it down, chances are it’s going to have to change (again and again) throughout the new year. Given ...

The issue was notable for Justice Anthony M. Kennedy’s concurrence in saying that the court went astray in a 1992 decision on online sales taxes. By Adam Liptak Data brokers say they want to correct ...

CHICAGO--(BUSINESS WIRE)--R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, has enhanced the go-to-market platform of its ...

Several years ago, I taught a graduate-level course on museum fundraising, the bulk of which focused on direct marketing fundraising. With direct marketing being so much about numbers — after all, you ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

SG360°, a team of industry-leading experts in direct marketing backed by the most comprehensive direct mail production capabilities in the industry, is building on its long history of evolutionary ...

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) ...

As the needs of modern marketers evolve, RRD is making significant investments in digital direct mail production capabilities and marketing automation solutions CHICAGO--(BUSINESS WIRE)--R.R.