While publishers worry about the impact of AI search on web traffic, brand marketers are seeing a different picture altogether. Takeup of AI search tools is on the rise, disrupting user behaviors and ...

If this year’s Super Bowl commercials made one thing clear, it’s that companies are still trying to sell Americans on AI. As public sentiment wanes, however, brands are recalibrating how they position ...

AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different ...

Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators, joining brands like American Eagle, Express, Home Depot, Lowe’s, and Sephora that are reworking affiliate marketing into ...

Meta quietly made an unusual addition to its Ads Manager toolset last month, by incorporating an AI agent tool called Manus. It’s intended to help plan and execute ad campaigns on Facebook and ...

The standoff between Publicis Groupe and The Trade Desk is widely viewed as a transparency dispute, but that’s only the surface; deeper analysis shows it’s indicative of tectonic plates shifting. Away ...

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The great disruption promised by ...

GEO is an acronym now flooding many media execs’ inboxes, as vendors fall over themselves to capitalize on the wave of interest. Short for “generative engine optimization,” a growing number of vendors ...

Meta has made changes to its measurement and attribution. Ad buyers say: it’s about time. Last week, Meta announced that it was redefining click-through attribution to enable more consistency with ...

Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series → If you’ve been living under a rock, you might not know how pervasive ...

The New York Times’ editorial team is using AI technology to pursue a host of stories it couldn’t tackle before, as they involved huge and messy datasets. The team behind figuring out how to use AI to ...

TikTok has officially closed its long-anticipated deal with the U.S., aiming to address government concerns with data security and content moderation. But for many creators, the closure does little to ...