One of the greatest challenges facing any business today is getting a comprehensive view of their customers. Most businesses have multiple data sources, each containing some customer information, but ...

“Customer obsession is something we hear a lot about in marketing,” David began. “Maybe obsession is too far… but why is it so important for marketing to be customer-centric? Is this an entire shift ...

360-degree views of the customer provide a comprehensive landscape of a client's financial situation and enable more personalized and effective advice. This holistic understanding helps build stronger ...

Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want to deeply transform engagement and have more personalized relationships, gain the ...

Valoir's new research report finds leading organisations are facing up to a long-standing challenge - and some are getting closer to finding the elusive CX grail... Some 87% of contact center leaders ...

Marketers are being encouraged to think about the customer experience across all areas of the business with the launch of a new 360-degree customer view microsite from SAP. The site is designed to ...

This week, Epiphany will unveil an updated CRM suite that will blend heretofore standalone marketing, sales, and service modules. The goal is to offer sales or service agents a full view of customer ...