Fans are convinced that this wild Super Bowl logo color conspiracy theory is real. What makes the theory extra strange, though? This conspiracy has come true two years in a row already. According to ...

Discover how search theory illuminates market frictions, affecting employment, pricing, and transactions. Learn its ...

One user, @bablosilaa, shared a post on Monday, defining the yellow font theory as "a social media trend where yellow text is used to express emotional vulnerability and introspection, often paired ...

Forbes contributors publish independent expert analyses and insights. Dani Di Placido covers film, television, and internet culture. Have you heard of the Dead Internet Theory? It’s been gaining ...

The culture of color in the beauty world shows us that few things are as iconic as a red lipstick. Look back to the sultry cartoons of Jessica Rabbit and Betty Boop or remember blonde bombshells ...

Color Theory is a fundamental area of study that explores how colors interact with each other and the effects they have on the viewer. It is essential for artists, designers, and anyone involved in ...

For various, typically historical reasons, even the best physicists claim things that sound egregious to modern observers. That doesn’t necessarily mean these ideas are completely useless—if anything, ...