Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Brands are also highlighting the importance of human connection, whether that's Amstel drinkers gathering with friends, a ...

Add Yahoo as a preferred source to see more of our stories on Google. Coca-Cola released a set of new holiday ads – and two created with generative AI are bubbling up discussion on social media. The ...

For a few weeks last November, no villain loomed larger over Madison Avenue and social media that polices it than Coca-Cola. The company's "Holidays Are Coming" spot, an homage to a classic 1995 ad, ...

Coca-Cola rolled out its 2025 holiday campaign this week, relying heavily on artificial intelligence to do the work of a team of creatives. The company revived its classic red trucks, lighting the way ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Comms, Marketing and Technology. Coca Cola launched a new AI-produced Christmas ad. Consumers see ...

In an effort to spread awareness of the dangers of drinking too much soda, health advocates created a powerful music parody of Coca-Cola's iconic "Hilltop" ad from 1971, sang by real people suffering ...

Arby’s, Wendy’s and Popeyes are among the partners joining a marketing push that debuts in cinemas on April 3.

Coca-Cola is treating the 2026 FIFA World Cup as its largest global activation, using the tournament not just as advertising ...

Coca-Cola released a set of new holiday ads – and two created with generative AI are bubbling up discussion on social media. The pair of ads that utilize artificial intelligence dropped Monday, Nov. 3 ...