As China’s Spring Festival draws near, the LEGO Group is celebrating the season by leaning into what has become a defining part of its China strategy: cultural closeness. The Danish ...
Since introducing its first China-inspired sets in 2019, LEGO Group has continued to expand its collection, thoughtfully ...
The chief executive of Denmark's Lego on Tuesday reflected on a tough year for the world's largest toymaker, and outlined the firm's long-term plans to stay relevant and "cool with kids." Lego said ...
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