I was hosting a roundtable at the end of last year and we got talking about creative marketing campaigns. Someone said, with an air of frustration: ‘why are all the examples we’re talking about B2C?’ ...

The campaign used to wear the crown of B2B marketing, but is its reign over? Will Green investigates the state of the campaign and asks what, if anything, will rise to take its place Perhaps it speaks ...

B2B marketing too often gets lost under an avalanche of technical jargon, library images, and corporate reports. And despite what consultants and LinkedIn hot takes may want you to believe, your ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

The Content2Conversion Conference has grown substantially over the past three years — both in terms of attendees and the content covered during the event. Expanding to four tracks in 2017 — ABM in ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers are well aware that their buyers have shifted their behavior online. The ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and image-generating power. GenAI enables scalability, faster content production, ...