Companies use commercials to reach those who view television shows or watch videos on TV or online. Because it is easy to turn a channel, skip through recorded commercials or close a Web browser, ...

A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. With ...

Provoke Insights studied what areas marketers and advertisers are learning about- and what they’ll be implementing in the year ahead. Selfishly, this was a study I was very interested in seeing the ...

Every day we are assaulted by terrible advertisements — stories that don’t make logical sense or are lazy, ads that lie or don’t have anything to do with the brand. One of the biggest motivators for ...