A 2025 party for creators at the Xperion gamer space in Cologne, Germany Andreas Rentz/Getty Images for Apple TV+ The creator economy ad market will hit $37B this year, growing at four times the rate ...

U.S. ad spend on the creator economy is projected to reach $37 billion this year, a 26% increase from the $29.5 billion spent in 2024 and almost three times the $13.9 billion spent on the channel in ...

Creator economy ranks in the top three “must buy” among brands, yet AI use and lack of standardization raise concerns When you purchase through links on our site, we may earn an affiliate commission.

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Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. U.S. ad spend on the creator economy is projected to ...

The creator economy ad market will hit $37B this year, growing at four times the rate of the overall media industry, according to a new report on the sector. The Interactive Advertising Bureau (IAB)’s ...