AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

More pre-movie ads are coming to AMC theaters across Minnesota originally appeared on Bring Me The News. Starting July 1, ...

AMC Theatres is issuing a warning to moviegoers that their movies may not actually start at their listed showtimes.

AMC hopes adding ads before movies will boost its bottom line after experiencing its worst first quarter since 1996, ...

Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie ...

AMC recently added more ads to its pre-shows, so the company will now warn theatergoers that movies do not actually start ...

You might have to wait a little longer for the show to start next time you’re at the movie theater. Traditionally, AMC plays trailers for other films before the start of the show. Now, they’re ...

There’s a lot to celebrate this July 4th, read the continued hum of the box office with a $137M-plus opening for Jurassic ...

AMC Theatres will offer 50% off movie tickets on Tuesdays, in addition to the previously announced 50% off Wednesdays.

The agreement with National CineMedia, a cinema advertising platform, includes placing in-theater ads in the “platinum spot,” ...

One rival studio recently measured the attendance during a pre-show for Sony’s 28 Years Later at a Chicago AMC theater and found that during a 30-minute pre-show (after the movie’s listed ...

AMC is offering a big summer discount for movie fans. Starting today, the movie theater chain will 50% off movie tickets on Tuesdays. The chain will also offer half-priced admission on Wednesdays for ...